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It takes an awful lot of work to be the sixth most impressive thing Scoble (or the New York Times, or Techcrunch, or $PICK_A_GATEKEEPER) will see this week. It takes much, much less work to offer a better user experience than a) an Excel spreadsheet sent over email, b) having your office manager act as the endpoint to a REST API, or c) doing anything involving actual paper.
— patio11